AKC | 2025 Q4

A lot of work has been going on behind the scenes. As we shift into a new phase for AKC, we’re excited to share what's in store for the brand in Q4 of 2025, outside of our upcoming product releases. 

Strengthening Our Impacts

The driving force behind our brand has always been a commitment to making meaningful change in the world. While we aim to achieve this across different aspects of our brand and through long-term plans still to be executed, we are also taking direct action now by donating 25% of all brand revenue generated from October to December to The Nature Conservancy. 

We hope to continue this pattern for the foreseeable future, supporting a variety of charities and causes on an ongoing basis, and partnering with local organisations in 2026 to help increase awareness and impact.

You can learn more the about The Nature Conservancy here.

AKC Fighter's Corner Program

Since the inception of AKC, we’ve always wanted the brand to have a connection to boxing. What we didn’t expect was for our collaborations with fighters in creating supporter merch to become such a significant part of our brand — so much so that people would begin to mistake us for a manufacturer or supplier.

While we had only created supporter merch for select pros and our brand athletes, we considered moving away from the production of it, as it was starting to become the defining aspect of our brand. However, after careful consideration, we realised that the opportunity to support fighters around the world, especially young amateur boxers who lack funding, far outweighed any potential drawbacks.

And so, we're thrilled to introduce our Fighter’s Corner program — an initiative that gives amateur and professional boxers around the world the opportunity to create custom supporter merch for their family, friends, and fans, helping them raise money to fund their dreams. We’ll be offering three supporter merch package tiers, including a free option to ensure inclusivity. Stay tuned for more details!

AKC Exotics

When we launched the brand, we took a different approach to most start-up brands. Rather than immediately focusing on trying to establish brand value that wasn't earned, we put the focus on our products and designs themselves. None of our products carried AKC branding, because our priority was to cultivate an authentic community that could grow organically over time. Having now achieved that foundation, we're ready to shift focus toward strengthening our brand name and exploring new ways to bring unique, high-quality products to the world.

This is where AKC Exotics comes in — a range of high-end, one-of-a-kind products designed to push the boundaries of what we offer. While these products showcase a premium, standout side of our brand, our connection to our audience remains central. AKC Exotics will remain as just one aspect of the brand, while we will continue to provide a wide range of products that are accessible and affordable, ensuring that everyone can represent AKC.

Code Quest Giveaway

After a number of delays, we’re excited to finally announce that our long-awaited giveaway event will be taking place ahead of our upcoming product releases next month. As part of the event, 50 discount codes will be hidden across our website, offering savings ranging from 10% to 100% off all AKC products.

Each code will be redeemable only once, so those who discover them will need to act quickly before someone else does. Further details about the event will be shared in the coming weeks.

Enhancing the Experience

Beyond new products and initiatives, we’ve also been working behind the scenes to improve the overall AKC experience. From refining our social pages to enhancing our website’s navigation, these changes are all aimed at making it easier and more enjoyable for our community to connect with the brand. These may seem like small details, but we believe they play an important role in building the kind of long-term, authentic relationship we want to share with our community.