The AKC Athletes program is catered to amateur boxers who possess true ambition in the sport and are looking to elevate their profile while growing together with the AKC brand.
While the program does offer financial, promotional and resourceful benefits for the athletes, we don't like to call or treat it as a traditional “sponsorship”. Many brands and companies tend to use athletes for exposure in exchange for occasional offerings, but it is important to us that the AKC Athletes program is authentic and that each athlete is personally invested in our brand as we would be invested in the athlete. We want to build long-term personal relationships with our athletes and do everything we can to support them, going beyond just the typical obligations of a sponsor.