AKC Athletes

What is the AKC Athletes Program?

The AKC Athletes program is catered to amateur boxers who possess true ambition in the sport and are looking to elevate their profile while growing together with the AKC brand.

While the program does offer financial, promotional and resourceful benefits for the athletes, we don't like to call or treat it as a traditional “sponsorship”. Many brands and companies tend to use athletes for exposure in exchange for occasional offerings, but it is important to us that the AKC Athletes program is authentic and that each athlete is personally invested in our brand as we would be invested in the athlete. We want to build long-term personal relationships with our athletes and do everything we can to support them, going beyond just the typical obligations of a sponsor.

Our History, Credibility & Values

The brand was launched on September 30, 2023, and we have been steadily growing since. We pursue our respective careers with the goal of changing the world for the better and making an actual difference, not just a dent, and the launch of this brand was just another catalyst for that same objective.

While we offer a wide range of design styles for our apparel, involving the brand with boxing in some form or fashion was always an objective due to our unwavering passion for the sport. However, we certainly didn’t expect to establish such a strong reputation within the boxing scene so early, having now collaborated with many high-profile boxers like Keyshawn Davis, Zaquin Moses, Devin Haney, Joe Cordina, Michael Zerafa, and many more local prospects. We’re not even 18 months in!

What are the benefits for an AKC Athlete?

There are many benefits and perks we offer to AKC Athletes, in various aspects:

AKC Athletes get their own customised personal supporter tee
You will have an exclusive supporter tee made for you, which will make you stand apart from others and add value to your name, especially as an amateur. As an upcoming boxer, the earlier you can establish a profile for yourself, the better.
AKC Athletes get up to 50% of profits from the sales of their supporter tees
You will have a source of passive income that can assist in financially supporting you with the frequent expenses that emerge for amateur boxers.
AKC Athletes get personalised promotion from us
You will get your own individual tab and page on our website, highlighting your stats as a fighter and providing some information about you. We will also share and collaborate with posts on socials. This will help to increase exposure of you as an athlete, as well add credibility to your name, being associated with a brand that has collaborated with many high-profile boxers. This can also externally result in more potential opportunities for you.
AKC Athletes get 15% off all AKC Apparel products
You will be given a 15% off discount code that has unlimited uses, allowing you to save money on any purchases of our premium quality apparel. This discount code can only be used by you.
AKC Athletes get a personalised discount code for AKC Apparel to share to their supporters in exchange for rewards
You will be provided with a 5% off discount code for our products to offer to your followers and for every 10 purchases made using your personalised code, you get a free t-shirt of your choice from any of our ranges.
AKC Athletes get access to exclusive giveaways
You will be able to enter into exclusive giveaways for AKC Athletes, with enticing prizes that are not just limited to AKC Apparel products. This could include items such as authentic Winning equipment, tickets to fights, free recovery sessions and more. For our public giveaways, any entries by you will be doubled by default, increasing your chances of winning.
AKC Athletes get early access to new AKC Apparel releases
You will have early access to all of our releases which will allow you to secure any products before they sell out, as most of our batch releases have limited stock.
AKC Athletes get individualised blog posts about their boxing journey
You will have the option to have frequent blog posts written up and published to our website about your life and career. This will allow for readers to relate and/or connect with you more as an athlete, and stay up to date with your boxing journey.
AKC Athletes get loyalty rewards
You will be rewarded with discounts and deals at different milestone points for how long you have been an AKC Athlete.

As we grow and build as a brand, we will continue to offer bigger and better benefits and opportunities for AKC Athletes.

What is expected of an AKC Athlete?

We will never demand anything from an AKC Athlete. However, to support the growth of our brand we would love for AKC Athletes to:

Make an initial Instagram feed or story post about joining the AKC Athletes team
This could be a photo/video of you wearing your supporter tee or one of our products, or a video shoutout.
Do a minimum of two Instagram story posts a month promoting AKC Apparel
This could be photos/videos of our products, our website or sharing our Instagram posts.
Share all of our (significant) Instagram feed posts
This would mainly be our reel posts for new batches/releases, usually posted less than once a month.
Consistently promote your supporter tee and supporter discount code sufficiently
This will need to be done as instructed by our team to maximise exposure and sales.
Actively engage and communicate with us
This could include participating in polls for athletes, or giving opinions and feedback on things to help us improve the brand.
Maintain a positive public image of yourself
This would mean not reflecting yourself or the brand in any negative manner that could damage the brand's reputation.

What are the requirements to be an AKC Athlete?

To be eligible to become an AKC Athlete, you must:

be at least 12 years of age
be an active boxer (competing in official events)
have a minimum of 5 recorded amateur fights
have an active following and presence on social media (particularly Instagram)
not have a negative reputation as a person or athlete
possess the ambition to be great

How do I become an AKC Athlete?

If you are interested in becoming an AKC Athlete, simply shoot us a message on Instagram - @akcapparel

Although we wish to support as many amateur boxers as we can, we are currently very selective with the athletes we accept due to our limited time and resources.

If we think you're the right fit for our team, we will start getting to know you on a personal level and hash out all the details!